Marketing information in the digital environment

Technology and communication networks have become the basis of the marketing process, and this has resulted in extensive transformations and changes in the traditional concept of marketing to become known as e-marketing, and the world's trend today towards a digital society imposes on institutions to change their strategies. Marketing in informational institutions such as libraries does not target sales, profits and money, but rather begins with the beneficiary, good service, facilitating all needs in the best way and providing the most accurate information in his field of specialization. E-marketing is carried out through all digital technologies such as: The Internet, extranet networks, mobile phone and through wired and wireless means of communication.
This research aims to identify the marketing of information services, and to highlight the importance and scope of e-marketing and who has reached the satisfaction of the beneficiary by providing the best services, and shedding light on the new jobs that have emerged for the librarian.
E-marketing was defined, its importance, objectives and characteristics, then its advantages and obstacles. The research also touched on the functions, stages and elements of using e-marketing, as well as clarifying the relationship of libraries and information centers with marketing and highlighting the role of marketing services in information institutions
 
The research reached many results, including:The marketing environment on the Internet is characterized by removing spatio-temporal boundaries, and marketing is a very important factor in service institutions, as it increases the competitiveness of institutions